Mia Hill Media

Brand Development · Creative Strategy · Asset Management

2024-2025 

OVERVIEW

Supported the development of the brand identity for Baopiyhem, translating executive creative direction into actionable deliverables across design, digital assets, and brand infrastructure. Operated at the intersection of creative strategy and execution to bring a cohesive brand vision to life.

EXAMPLE 1: BRAND DEVELOPMENT & CREATIVE DIRECTION

Sourced and managed artists for a full brand/logo rebrand, ensuring all creative outputs aligned with the overarching brand vision.

Key Contributions

• Translated executive vision into clear, actionable creative briefs
• Sourced and onboarded artists aligned with brand aesthetic
• Managed multiple design submissions and iterative feedback cycles
• Ensured final creative direction reflected a cohesive brand identity

EXAMPLE 2: DIGITAL ASSET STRATEGY & PROJECT MANAGEMENT

Oversaw the acquisition and organization of key digital assets while maintaining timelines across the rebrand process.

Key Contributions

• Secured domains, social handles, and trademarks to establish brand presence
• Tracked revisions and approvals across multiple stakeholders
• Maintained project timelines to ensure on-time delivery
• Organized assets to support long-term brand scalability