Frito-Lay – Super Bowl Commercial 2023-2024
Creative Development · Director Support · Content Execution
OVERVIEW
Supported the Director across all phases of a Super Bowl campaign, contributing to both creative development and production execution. Played a key role in shaping narrative through research, content analysis, and editorial support.
EXAMPLE 1: CREATIVE DEVELOPMENT & RESEARCH
Conducted research and supported creative decision-making across casting, wardrobe, and narrative direction.
Key Contributions
- Researched casting and costuming to support creative vision
- Assisted in developing concepts aligned with campaign goals
- Provided creative input during pre-production and planning
- Supported the Director’s vision across departments
EXAMPLE 2: NARRATIVE STRUCTURING & EDITORIAL SUPPORT
Contributed to story development through detailed interview analysis and soundbite selection.
Key Contributions
- Reviewed and analyzed interview footage for key story moments
- Identified soundbites that enhanced narrative clarity and impact
- Organized insights to support editorial decision-making
- Helped shape narrative flow through structured content analysis
Mia Hill Media 