STEP UP

U.S. Secret Service – Super Bowl Commercial 2025


OVERVIEW

Supported the execution of a high-visibility Super Bowl campaign, operating at the intersection of production, government stakeholders, and creative teams. She ensured seamless alignment across departments while maintaining speed, precision, and discretion in a fast-paced, high-stakes environment.


EXAMPLE 1: STAKEHOLDER ALIGNMENT & PRODUCTION COORDINATION

Acted as a central liaison between government officials, executive teams, and production crews, ensuring all stakeholders remained aligned throughout pre-production and filming.

Key Contributions

  • Facilitated communication between federal stakeholders and creative teams
  • Coordinated onboarding of key crew (DP, 1st AC, 2nd AC) under tight timelines
  • Maintained alignment across production, legal, and executive teams
  • Ensured all moving parts remained on schedule in a high-pressure environment

EXAMPLE 2: ON-SET EXECUTION & REAL-TIME OPERATIONS

Supported live production by managing real-time communication between the director and crew, ensuring efficient execution on set.

Key Contributions

  • Acted as a communication hub between director and departments
  • Helped troubleshoot on-set challenges in real time
  • Maintained production flow and timing during critical shoot moments
  • Supported seamless execution across all departments